While, we had made many updates to the product pages to make all of the information for each project to be easier to digest and more organized, we still had a desire to come up with ways to give the customer a more visual representation of features for each product. If the customer could see what their product could do, in action, it could entice excitement to get a customer to purchase. Our product pages offer so much content that for someone who is new to the hobby, they will most likely be overwhelmed, so we also need to make these product pages work for newer, top of the funnel customers.

This was one option for the new look at the Horizon Hobby product pages.